Entertainment

News In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

News In Brief

Ian Mathie named MD of sports and entertainment agency CSM in Saudi Arabia

News In Brief

beIN secures volume licensing deal with Paramount Global

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

News In Brief

Augustus Media's Lovin’ regional podcast network reaches one million monthly listens

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Cannes Lions to honour Mattel CEO Ynon Kreiz with Entertainment Person of the Year Award

News In Brief

New Balance hosts the first screening of its Grey Days film

Industry Talk

The future of destinations

After years of isolation, the kingdom of Saudi Arabia has opened itself up to the world. In doing so, it...

News In Brief

Anghami and Rotana renew partnership with greater scope of collaborations

Industry Talk

Saudi Arabia, the new hub for the events industry in the Middle East

Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...

News In Brief

MBC GROUP secures three-year deal renewal with Paramount Global Content Distribution

News In Brief

New study shows the impact of emotional resonance on consumer behavior

News In Brief

TikTok redefines the entertainment landscape through gaming

News In Brief

TikTok unveils its Gaming Trend Report 2023 for METAP

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Are you not entertained?

Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....