News In Brief The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
Ads of the Week Nivea's campaign seeks to inspire a skin celebration movement in Saudi Arabia Global skincare brand NIVEA has partnered up with Amazon in Saudi Arabia to launch a campaign that seeks to inspire...
News In Brief Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
Ads of the Week LUX takes a stand against sexism through an inspiring campaign by PIMO LUX takes a stand in the streets against sexism empowering women across the Levant through a powerful campaign by Beirut-based...
Advertising Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’