Digital Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030 VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030...
Branding BAI's identity designed by Paperview BAI is a new sports bar that opened recently in the new Radisson Blu property in Dubai.
Ads of the Week Kellog's and Electric Lime Films launches three quirky films for Ramadan In a second collaboration with Electric Lime Films, Kellogg’s latest Ramadan campaign is a series of three comedic films featuring...
Ads of the Week The 'Unspoken, UAE' a book designed to approach mental health issue in the workplace Issues relating to mental health are seen as a weakness and shameful, especially in the workplace and are never discussed...
News In Brief The ‘largest parade of GMC cars’ Guinness World title was achieved during GCC Traffic Week
Advertising On the questioning muse with Roger Halaby The founders of Quse Qommunications have created an agency with a philosophical and inspirational edge
Advertising Sasan Saeidi : ‘New people are a must for any transformation’ J.Walter Thompson’s new chief executive for the Gulf, Sasan Saeidi, talks agency culture, creative consultancies and transformation
Advertising A new chapter for Ogilvy – Interview with Patou Nuytemans Memac Ogilvy’s new chief executive, Patou Nuytemans, talks integration, performance marketing, and growth in a challenging market
Advertising A taxing time for the advertising industry The industry is unwilling to talk about it, but the impact of the UAE’s new excise tax on the advertising...
Advertising Innovative SMEs swap advertising for PR A growing number of start-ups, SMEs and entrepreneurs in the UAE are substituting advertising for PR as they look to...
Advertising Ahmad Sabra: ‘We are looking for partners, not clients’ With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Branding Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A...
Advertising Can Saatchi & Saatchi return to the limelight? Komal Bedi Sohal has returned to Dubai as chief creative officer at Saatchi & Saatchi Dubai and has a challenge...
Advertising Ali Mansoor: "We live in a human to human world" Baroque is assembling a team of independent creative ‘entrepreneurs’ from around the world as it builds a new breed of...
Advertising Edmond Moutran: 'when it comes to ethics, we all play a critical role' The professional integrity of the advertising industry depends on a commitment to ethical and responsible advertising, says Memac Ogilvy &...
