Ads of the Week Basata disrupts the Egyptian fintech landscape with new campaign by DDB Egypt Basata, a leading fintech company, has announced in its latest campaign developed by DDB Egypt, the launch of POS machines...
Advertising Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’ For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...
