Digital Media
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly,...
Digital/Tech
Social Media advertising spending to grow by 6% in 2024
Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...
Advertising
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...
Ads of the Week
The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign
How to do your self-examination while catching your favorite footy highlights
News In Brief
Snapchat and OptimizeApp to empower SMEs in MENA
Industry Talk
Data transparency reignites Gen Z advertisers
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with...
News In Brief
Shahid awarded 'Best Digital Platform in Media' by Saudi Media Forum 3
News In Brief
MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities
News In Brief
CARMA acquires mmi Analytics
News In Brief
Shahid announces expansion of its ad tech solutions
News In Brief
SRMG announces significant changes on operational and editorial levels
News In Brief
GP Inc completes its proposition with the launch of Thirty31North, its new digital media agency
News In Brief
Pikasso Italia launches the first digital screen in a strategic location in Milan
Advertising
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
News In Brief
OMG MENA and The Neuron partner to boost programmatic digital OOH in the region
