Advertising A Matter of Time Snackable and bite-sized content is everywhere, but what about long-form? Are we really so time starved that we’re not willing...
Events/Awards Hia Magazine's website shines for the third time at WAN-IFRA Middle East Digital Media Awards 2018 The website of Arabic magazine Hia has won for the third consecutive year the "Best Lifestyle, Sports, Entertainment Website or...
Digital Is Google a force for good? Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat...
Digital The Battle to Clean Up Digital Advertising Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...
Digital Data is the key for publishers Programmatic allows publishers to be as compelling to advertisers as Facebook if they embrace data, says Richard Fitzgerald*
Digital Media, Traditional vs. Digital Shadi Abdulhadi, Founder and CEO of Boopin, an interactive full-fledged digital service agency, reflects on the advantages both traditional and...
Ads of the Week Digital Agency Creates a Bang GATE is a Beirut-based digital media company unlike any other, which first launched operations in early 2014. With the agency\'s...
Digital Ecstasy Labs: a New Breed of Producers A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront...
Industry Talk Newsprint Publishers Diversification Opportunities With new digital platforms, devices and applications radically transforming media consumption, Booz & Company identify a three-pronged strategy for MENA...
Industry Talk The People Want to Change the System Jad Melki, assistant professor of journalism and media studies at the American University of Beirut, took the Hostler Auditorium stage....
