Digital Run up to Ramadan: the importance of authentic marketing on mobile Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads...
News In Brief High surge in Mobile eCommerce sales highlights UAE consumers’ strong appetite for smartphone shopping
Digital On the Growing Role of Mobile Marketing Spending As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research...
News In Brief SHAREit recognized as a top Media Source in the Middle East along with Google, Facebook and TikTok
Digital Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...
Digital Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking...
