Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Digital Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...
News In Brief Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Digital Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...
Digital Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking...
