Paul Wright

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer...

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...

News In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...

Digital/Tech

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright

Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking...