Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Digital Top advertising and AdTech trends and developments in the UAE in 2024 The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here...
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
News In Brief Streaming content, an untapped opportunity for marketers to reach UAE audience during Ramadan
News In Brief The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East
