Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
News In Brief Snapchat’s virtual mall demonstrates the growing appetite for immersive retail experiences
News In Brief Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers New social commerce playbook unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping...
News In Brief AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on
News In Brief Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025 Snap, PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi Arabia...
