Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Advertising Reda Raad on Advertising: 'The race to build the companies of the future has begun' Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why...
News In Brief NEXT, the first creative-led innovation consultancy powered by TBWA, launches in the Middle East
