E-commerce

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

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Snap's AR Mall returns for 2025 Ramadan season

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AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

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6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

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MENA customers might spend 10% more on November sales

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Panda, SCAI and Faden Media to build an AI-driven media network

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The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

Digital/Tech

Shopping apps are thriving: annual revenue hit over $33 billion in five years

Shopping apps, the third-largest segment of the app industry, have surged in popularity over the past five years, fuelled by...

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

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Idealz expands global footprint

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Temu shopping app monthly downloads 3x higher than Amazon`s

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Publicis Groupe acquires marketing company Mars United Commerce

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NielsenIQ reveals new insights on GCC shoppers

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Snapchat partners with ROI Hunter to supercharge retailers’ performance

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Amazon's brand value skyrocketed by 800% in a decade