Industry Talk The Survival of the Fittest Era Faysal Zok Managing Director Initiative KSA draws a bitter picture of the ad business, which he believes is in a...
Industry Talk The Pairing of Old with New Aoun Shaar, Media Director, Initiative MENA talks to ArabAd about the health of the print industry and offers ways to...
Events/Awards Initiative MENA Led a Successful Night at the Internationalists Awards Initiative MENA received international recognition for its creative accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards,...
