Advertising The Changing Face of MBUs The world of media and advertising used to be so much simpler 10 or 15 years ago. Advertising agencies would...
Industry Talk The publishing Industry in Search of a Second Life It’s no secret that the publishing industry is trapped between Scylla and Charybdis. Even as the world reads more, albeit...
Industry Talk The Power of Two Ramzi Haddad, Managing Director of media agency Carat UAE and Lower Gulf highlights the transformations sweeping the print industry and...
Industry Talk The Pairing of Old with New Aoun Shaar, Media Director, Initiative MENA talks to ArabAd about the health of the print industry and offers ways to...
Industry Talk The Excruciating Demise of the Printed Word There was a time when a firm handshake sealed the deal and certain words still held true value. Then again,...
Industry Talk Shifting Perceptions In an exclusive series of interviews conducted in Egypt, ArabAd talked to a number of active media figures to learn...
Industry Talk On the Way to Full Content Autonomy Michel Kanbour, Founder and General Manager of LebanonDebate.com talks to ArabAd about his view of the on/off line dissemination of...
Industry Talk Has Print Given its Last Heartbeat? Time and again we’re told to mourn it and move on to the digital media age, which they say is...
Ads of the Week Great Year For Censorship! Reporters Without Borders (RSF) has launched on the eve of World Press Freedom Day, May 3rd, "Great year for censorship",...
Events/Awards Digital Media Forum 2016: “The Future Restarts” The fifth installment of the Digital Media Forum, Dubai’s largest gathering of industry leaders from MENA and around the world,...
Events/Awards Initiative MENA Led a Successful Night at the Internationalists Awards Initiative MENA received international recognition for its creative accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards,...
Events/Awards AJ+: 2.2 Billion Facebook Video Views in 2015 AJ+, the Al Jazeera's digital-only offshoot, launched in September 2014 a new kind of media outlet for people who don't...
Industry Talk Newsprint Publishers Diversification Opportunities With new digital platforms, devices and applications radically transforming media consumption, Booz & Company identify a three-pronged strategy for MENA...
Advertising The end of the line for print? Our news feeds were filled with stories of closures and redundancies at publishing houses across the UAE in 2016. Can...
