Media

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23-Dec-2024

News In Brief

GroupM debuts ‘NextM event’ in Saudi Arabia

ArabAd's staff 19-Dec-2024

Advertising

Global advertising spend to surpass $1trillion for the first time

2-Dec-2024

News In Brief

Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund

ArabAd's staff 28-Nov-2024

News In Brief

AUS hosts seminar on youth, media and cultural heritage preservation

ArabAd's staff 25-Nov-2024

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18-Nov-2024

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29-Oct-2024

News In Brief

beIN secures volume licensing deal with Paramount Global

ArabAd's staff 23-Oct-2024

News In Brief

Khaleej Times, UAE's newspaper unveils new offerings

ArabAd's staff 8-Oct-2024

News In Brief

MBC Media Solutions launches first-ever 'Luxury Edition' event in Dubai

ArabAd's staff 25-Sep-2024

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29-Aug-2024

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

ArabAd's staff 21-Aug-2024

News In Brief

Ad Net Zero launches world’s first Global Media Sustainability Framework at Cannes Lions

ArabAd's staff 7-Aug-2024

News In Brief

W7Worldwide releases insights on the changing PR-Media relationship

25-Jul-2024

News In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

24-Jul-2024