News In Brief AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
News In Brief WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Digital Six trends that will shape post-covid ad tech landscape and what to expect next The Covid 19 pandemic has had an enormous and disruptive impact on marketing. Despite this, it is important to analyze...
Digital Why ad tech is growing and how to start your own business on it with a white-label solution Roman Vrublivskyi, chief commercial officer at Smart-Hub.io, dwells upon challenges of the ad tech business in MENA and shares his...
