Ads of the Week Emirates NBD runs a scam on its own customers but for a good reason One in three people struggle to identify fraud, with cybercrime costing the UAE $746 million annually. Emirates NBD recognised the...
News In Brief Emirates NBD keen to educate people about real-time scams through ‘United Against Fraud’ campaign Part of Emirates NBD’s communication strategy is to run an annual awareness campaign against fraud with the aim to create...
Advertising New and innovative HSBC campaign by Wunderman Thompson UK reveals the real faces of fraudsters
Digital/Tech The very real dangers of brand bidding and how brands can deal with it Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands...