Hanging Gardens Agency

Advertising

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

Industry Talk

A Glitch in Modern Communication

Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication....

Free Talk

Marketing: A Way of Thinking - A Way of Living

Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...

Free Talk

Marketing hiring AI as an assistant

Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat...

Free Talk

What about consumer behaviour today?

For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers...

News In Brief

The Hanging Gardens Agency earns a Bronze at MENA Digital Awards for ‘Best Use of Digital by Sector: FMCG’

Industry Talk

Roger Halaby on Ethical Marketing

Roger Halaby, CEO of Dubai-based Hanging Gardens agency, reflects on the true meaning of ethical marketing, the level of ethics...

News In Brief

Hanging Gardens Agency announces three new regional wins