News In Brief Valtech unveils new brand positioning to cater for enterprises in an experience-driven world
Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
News In Brief WPP and Sprinklr to bring AI-powered customer experience management solutions to brands
News In Brief Snapchat’s virtual mall demonstrates the growing appetite for immersive retail experiences
News In Brief Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers New social commerce playbook unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping...
News In Brief WPP and Braze partner to help brands benefit from an agile customer engagement strategy
News In Brief Alshaya Group partners with Optimizely and Conversion.com to optimize their digital touchpoints
News In Brief NEXT, the first creative-led innovation consultancy powered by TBWA, launches in the Middle East
Free Talk Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book Bain & Company partners Maureen Burns and Darci Darnell join Fred Reichheld, the creator of the Net Promoter Score, in...
News In Brief 60 Percent of Consumers will leave a brand for poor customer experiences, finds Emplifi report
Industry Talk Hospitality's Food & Beverage Trends in 2022 The past year has seen the food delivery industry boom. Naji Haddad, Middle East General Manager at Deliverect, a platform...
Branding The Importance of Play Transforming the Consumer Experience Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital...
