Advertising Ghada Chehaibar: 'There is a strange beauty to the crisis' Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Free Talk Ghada Chehaibar: ‘Running on adrenaline fuel’ Lebanon has had very difficult years, following the Beirut port blast, the many lockdowns and an economic crisis that keeps...
Free Talk Ghada Chehaibar: ‘I Want the Moon’ Ghada Chehaibar is the CEO and creative director of Purple Advertising. The ambitious woman behind the establishment of this independent...
Advertising Lebanon’s Advertising Cold War Surrounded by political instability and financial crisis and shaken by technological innovation, Lebanon’s advertising industry is struggling to come to...
