Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Advertising Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign Hilton and TBWA\RAAD launch Hilton’s biggest ever Middle East ad campaign to support the global brand platform, ‘Hilton. For the...
Advertising Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’ Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
Advertising M.A.L.I.’s campaign transforms the World Cup’s first-ever female referees and their whistles into messengers of change
Events/Awards adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
Events/Awards Cannes Lions 2022: recap on a grand win for the Middle East The region’s advertising industry is going from strength to strength, with a record-breaking two grands prix won at this year’s...
News In Brief UAE gathered most finalist numbers globally for MAD STARS 2022, with IMPACT BBDO in the lead
Events/Awards New York Festivals Advertising Awards’ winners announced: McCann Paris’ The Bread Exam is Best of Show
