Advertising Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’ Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Free Talk Samer Abboud: ‘Certainties found in our togetherness as a network’ Lebanon has been in a state of emergency since late-2019, pummeled by a crisis after another. On top of everything...
