Najib Sabbagh

Industry Talk

The Shifting Dunes of The Saudi Market

Many players in the Saudi market have answered about the current state of the affairs, the evolving nature of the...

News In Brief

Tim Hortons selects SSUP as its creative agency in key GCC markets

Advertising

Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’

Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...

Advertising

Ad industry and the rise of the machines

Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias

News In Brief

SSUP expands footprint to Saudi Arabia

News In Brief

Walee appoints Rizk Haddad as Head of Monetization for MENAT

News In Brief

Pakistan’s Walee Acquires UAE’s Mirrorr

Digital/Tech

Najib Sabbagh shines a Mirrorr on the social media market

Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...