Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising Ad industry and the rise of the machines Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Digital Najib Sabbagh shines a Mirrorr on the social media market Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
