Events/Awards WARC Prize for MENA Strategy 2019 winners announced Campaigns for global brands including Nescafé, McDonalds, OMO and Uber, as well as local brands, such as Al Tayer Motors,...
Digital The State of Digital Investments in MENA (2013-2018) For the fourth consecutive year, and with partnership with SME Dubai, Arabnet launched the 4th edition of “The State of...
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Digital Facebook celebrates communities and creativity in MENA Community builders and original content creators from around the Arab world came together to share stories of their success and...
Industry Talk The Hunting Grounds Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?
Advertising Just do it? Or won’t do it? Brands continue to use talent from outside the region for their biggest and best work. Why? Is there a lack...
Digital MENA Marketers and Shoppers Embrace E-commerce E-commerce is witnessing a major growth spurt in the MENA region as consumers increasingly shift from the showroom to the...
Industry Talk Lebanon: The MENA’s Education Hub Mohammad Mouh, a 21-year-old student from Algeria, dreamed of studying in Lebanon. He had heard a lot about the combination...
