Data Analytics

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about...

News In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

News In Brief

Performics ME earns Google Marketing Platform Partner & Reseller status in MENA

News In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

Digital/Tech

74% of web users unaware of digital tracking

A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input....

News In Brief

Havas acquires global digital data agency DPMG

News In Brief

WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges

News In Brief

InsightLab ME, a new market research company launches in the region

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer...

Industry Talk

Data transparency reignites Gen Z advertisers

When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with...

News In Brief

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership

News In Brief

TRKKN MENA achieves Premier Partner status on Google Cloud Platform

News In Brief

CARMA acquires mmi Analytics

Digital/Tech

Is ‘Attention’ Getting Your Attention?

Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...