Creativity For Good

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Events

Effie celebrates ten years of championing campaigns that make a difference

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.

Art & Design

Hiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery

Industry Talk

A sense of purpose

Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look...

News In Brief

Global call for entries: Luum Awards nearing deadline

News In Brief

Luum Awards, the new global benchmark for purpose-driven advertising is open for entries

Events

Impact BBDO scoops a Grand Prix on day one at Cannes Lions

News In Brief

ACT Good Report 2024 celebrates best advertising campaigns for good

Advertising

Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion

Hamburg-based non-profit organization Laut gegen Nazis e.V. (Noise against Nazis) and Berlin ad agency Jung von Matt are launching a...

News In Brief

The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation

Ads of the Week

Awareness campaign by SPHF and IMPACT BBDO gives town in Pakistan a website as a name

Campaign by SPHF and IMPACT BBDO collects funds for a climate-affected town by naming it after the donation website: ClimateChangeTown.pk

Ads of the Week

From the seas to the community, NBA makes an impact with ‘Nets for Change’

The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”, created...

Ads of the Week

A groundbreaking initiative by easypaisa and IMPACT BBDO helps Pakistani women grasp their marriage contract

In a historic move that aims to help shatter taboos and empower women, Pakistan's renowned digital financial services platform, easypaisa,...

Ads of the Week

Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility

Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.

News In Brief

Marie-Claire Maalouf to chair Gerety Awards Middle East executive jury