Measurement

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20-Mar-2023

News In Brief

anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences  

26-Oct-2022

News In Brief

WOO launches global guidelines for OOH Audience Measurement

ArabAd's staff 14-Jun-2022

News In Brief

Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project

25-May-2022

News In Brief

TikTok partners with Zefr on brand safety and brand suitability measurement

11-Apr-2022