News In Brief

Global AI adoption to surge 20% and hit 378 million users in 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Advertising

Global advertising spend to surpass $1trillion for the first time

A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to...

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

News In Brief

artificial intelligence could add 9.5% to global GDP by 2030

News In Brief

AI PCs are gaining massive popularity

News In Brief

Instagram remains the king of the social media landscape

News In Brief

Metaverse advertising industry to hit a $7.5 billion value by 2030

News In Brief

Metaverse education market to grow tenfold

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...

News In Brief

Marketing needs new superheroes: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and...

News In Brief

Admitad's forecast for the e-commerce industry in the end of year holidays

Digital/Tech

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...

News In Brief

New study maps MENA’s tech sector

News In Brief

Forecast

Global AI adoption to surge 20% and hit 378 million users in 2025

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Global advertising spend to surpass $1trillion for the first time

A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to...

Five key trends identified by WARC set to define the marketing landscape in 2025

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

artificial intelligence could add 9.5% to global GDP by 2030

AI PCs are gaining massive popularity

Instagram remains the king of the social media landscape

Metaverse advertising industry to hit a $7.5 billion value by 2030

Metaverse education market to grow tenfold

Social Media advertising spending to grow by 6% in 2024

Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...

Marketing needs new superheroes: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and...

Admitad's forecast for the e-commerce industry in the end of year holidays

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...

New study maps MENA’s tech sector

Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI

Retail media – encompassing Amazon, Walmart, Alibaba and others – is set to draw over a quarter ($93.8bn) of all...