Gen Z

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest...

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old...

Ads of the Week

Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer

For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI...

Industry Talk

Data transparency reignites Gen Z advertisers

When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with...

News In Brief

New research reveals the challenges of parental control over online teen activities

News In Brief

blinx, a new digital media hub, officially launches in the Middle East

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...

News In Brief

Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers

New social commerce playbook unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping...

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...

News In Brief

Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture

News In Brief

Wunderman Thompson's latest research finds that consumers want brands to wow them

Branding

Mirinda’s new visual identity designed to attract Gen-Z