Digital Will advertising’s glorification of AI ruin GenZ’s mental health? Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
Free Talk Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
News In Brief Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers New social commerce playbook unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping...
Free Talk What Gen Z want from brands? An actual Gen Z tells it all What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...
News In Brief Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture
News In Brief New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
Free Talk The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
[2].jpg)
