Digital YouTube Sponsored Videos Soar by 40% in Q3 2020 As consumers continue their shift to digital commerce, brands have increased ad spend on social media platforms.
Ads of the Week Socialize and Bugles team up for Crunch Time General Mills, the FMCG multinational, launched their first ever Bugles campaign in the region and have done it through TikTok!...
Advertising Business promotions under Covid-19: A perspective from Qatar by llhem Allagui With the COVID-19 crisis, businesses have suffered. Some have profited. Business models have changed. Some introduced special business hours, delivery...
Digital A focus on search, which share of internet advertising has flatlined WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn...
Digital The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...
Digital The Battle to Clean Up Digital Advertising Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...
Ads of the Week Heineken Triumphs Where Pepsi Failed The flagrant commercialization of revolutions was a matter of time. For two beverage brands, Pepsi and Heineken, that time was...
Advertising Lebanese Army Day: of Atrocities in Camouflage The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
Digital Helping Advertisers Retarget Effectively in MENA Region One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to...
Digital The Rise of Online Video Advertising: a Slow Death for Traditional TVCs With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands...
