Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Free Talk World Cup excitement outside the stadiums Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers...
Digital Building a sustainable and impactful addressable advertising strategy through inventory curation Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...
