Digital Advertising

News In Brief

Pikasso Italia launches the first digital screen in a strategic location in Milan

16-Jan-2024

News In Brief

Desktop video ads facing another year of decline

12-Jan-2024

News In Brief

OMG MENA and The Neuron partner to boost programmatic digital OOH in the region

9-Jan-2024

Digital/Tech

MindField’s Saudi Journey - an interview with Business Director Layal Khodary

Ghada Azzi 18-Dec-2023

Ads of the Week

Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP

12-Dec-2023

Ads of the Week

Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai

ArabAd's staff 7-Dec-2023

News In Brief

SOCIALEYEZ scoops a triple win at The Shorty Impact Awards

30-Nov-2023

Digital/Tech

Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’

Christina Fakhry 12-Oct-2023

News In Brief

Pizza Hut makes its first step into the metaverse with the launch of The Hut on Roblox

12-Sep-2023

News In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

28-Aug-2023

News In Brief

Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai

24-Aug-2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6-Aug-2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27-Jul-2023

News In Brief

Ford enters TiKTok territory driving success with new campaign

25-Jul-2023

News In Brief

Lexus’ Saudi space expedition online coverage gains impressive views

14-Jul-2023