CTV

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

ArabAd's staff 21 Aug, 2024

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

5 Apr, 2024

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

26 Dec, 2023

News In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

31 Oct, 2022