CTV

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a...

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...

News In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds