Activation

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UAE’s first drinkable billboard unveiled for Ramadan

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‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections

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Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

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In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck

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Wolves trail through Dubai Mall for the opening of SQUATWOLF's store

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New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

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Emirates NBD runs a scam on its own customers but for a good reason

One in three people struggle to identify fraud, with cybercrime costing the UAE $746 million annually. Emirates NBD recognised the...

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Jeep invited people to embrace the 4x4 spirit with the Sandbox Challenge

Jeep, always synonymous of adventure, created the Sandbox Challenge to tap into the 4x4 spirit every person carries inside of...

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Emirates NBD keen to educate people about real-time scams through ‘United Against Fraud’ campaign

Part of Emirates NBD’s communication strategy is to run an annual awareness campaign against fraud with the aim to create...

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The ‘Summer of Sunsilk’ powered by JoeFish to make girls ‘shine strong’

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Al-Futtaim Toyota pays tribute to Emirati Women by taking to the streets their stories

This Emirati Women’s Day, Al-Futtaim Toyota has launched a geo-targeted activation across OOH, Yango Maps and social media with audio...

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UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...

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Deliveroo goes on a social experiment to trigger community support

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'The Last Call' campaign bids farewell to Dodge V8 engine in style

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Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key