News In Brief Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom
News In Brief Cannes Lions: STA’s CEO Fahd Hamidaddin put out an open invitation to create award-winning work
Advertising Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi...
Industry Talk Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Advertising Messi explores a stunning Saudi Arabia in new global campaign brought by Saudi Tourism Authority ‿ and us agency Saudi Tourism Authority ‿ and us, have launched the first global advertising campaign.