Marketing Effectiveness

News In Brief

AME unveils the AME WE Champion Award to honor women’s impact in advertising effectiveness

ArabAd's staff 14-Mar-2025

Events

Effie celebrates ten years of championing campaigns that make a difference

ArabAd's staff 21-Nov-2024

Events

WARC Awards 2024 MEA winners announced

22-May-2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13-May-2024

News In Brief

World’s first ketchup insurance policy drives sales for Heinz across the UAE

13-May-2024

News In Brief

The WARC Awards 2024 for the MEA region selects its jury

10-Jan-2024

News In Brief

NYF 2024 AME Awards opens for entries and introduces new changes

9-Nov-2023

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21-Jun-2023

Events

Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023

19-Jun-2023

News In Brief

Strong client-agency relationships lead to more effective work, finds Aprais, WARC study

2-Mar-2023