Tips
News In Brief
Platformance launches Ramadan Playbook with essential tips for brand strategy
Free Talk
From Crisis to Connection: Marketing Tips for Troubled Times
While Lebanon continued to grapple with a crippling financial and economic crisis like no other, a surreal war has unleashed...
Digital/Tech
How to launch your first influencer marketing campaign: a 7-step guide
Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...
Digital/Tech
How to grow new customers from seed data
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers...
Free Talk
Brands, take note: What to really look for in a Public Relations agency
Finding the right Public Relations (PR) agency is like discovering your guiding star. That’s because every word, and every action,...
Free Talk
The need for multiculturalism in creativity
Tamara Azar, Creative Lead at Imagination Middle East, discusses the need for multiculturalism in creativity. She provides tangible advice for...
Digital/Tech
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO
Digital/Tech
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Branding
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and...
Free Talk
The great mismatch: What brands need vs what major PR agencies focus on
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Digital/Tech
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and...
Digital/Tech
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
“Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
Free Talk
Marwa Kaabour on how to establish a MarCom department from scratch
Branding
Rising Above the Noise
People are looking for purpose and meaning in their lives and in their work. More people are looking for jobs...
