Digital/Tech Seven Saudi Influencers Redefining the Conversation through their Unique Voices As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...
News In Brief Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos Baghdad-based creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at...
News In Brief Instagram's 'Trendships' celebrates social connections through DMs Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).
Ads of the Week Pizza Hut pranks customers across the region to bring awareness to their fresh dough In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen,...
Ads of the Week Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI...
Digital/Tech Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...