Ads of the Week Lebanon's SMEs in the Spotlight With around 90% of its private sector comprising small to medium-sized businesses, Lebanon is a country that is truly defined...
Ads of the Week Getting the Mix Just Right If you’ve been watching Lebanese TV lately, there’s one specific ad you could not have missed. Thanks to its world-class...
Digital The Rise of Online Video Advertising: a Slow Death for Traditional TVCs With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands...
Digital Ecstasy Labs: a New Breed of Producers A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront...
Ads of the Week Trump Calls for a Ban on Muslims in First TVC Campaign Donald Trump\'s first campaign television ad reiterates his infamous statement that Muslims should be prevented from entering the United States,...
Advertising Imitation Is the Name of the Game Earning top honours in Copycat category is a TVC that clearly demonstrates creative ingenuity that is, beyond the shadow of...
Ads of the Week Saving Energy that Is Not There 'Switch Off' and 'Generate on ?the Roof' are two TV campaigns that recently rolled out raising awareness to electricity consumption....
Ads of the Week Maccaw Salutes the Healthy Generation A day in the life of any of the four young Lebanese talents featured in the new TV commercial created...
Ads of the Week Celebrating Refreshing Acts of Originality A new regional TV commercial has been launched by 7Up to celebrate? the originality from the eyes of those who...
