News In Brief beIN SPORTS Draws Over 1 Billion Viewers Across MENA During UEFA EURO 2020, COPA America 2021 Tournaments
Advertising Chevrolet Arabia Reimagines Iconic Fawazir Riddle Shows This Ramadan, aka peak season for automotive sales as advertisements flood both your TV screens and your city streets, Chevrolet...
Ads of the Week Kitkat hijacks The Voice TV breaks Usually, a program stops and goes on a break for a while, while brands appear in the break to advertise....
Industry Talk ‘The future of TV is Addressable’ Traditional television is thriving but it will have to become more personalised and more interactive if it is to prosper...
Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Industry Talk Media Transparency in Murky Waters With print audits being cancelled and TV people meters no longer operating, is transparency within traditional media a pipe dream?
Industry Talk On the Relationship of Advertisers and TV networks Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for...
Industry Talk Partisanship Across Media On the evening of March 13, 2011, I sat in my comfortable living room to watch the coverage of the...
