Imagination Middle East

Industry Talk

Re-thinking Destinations: The Uniqueness of Saudi Arabia

Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.

Industry Talk

The future of destinations

After years of isolation, the kingdom of Saudi Arabia has opened itself up to the world. In doing so, it...

Free Talk

The need for multiculturalism in creativity

Tamara Azar, Creative Lead at Imagination Middle East, discusses the need for multiculturalism in creativity. She provides tangible advice for...

Industry Talk

Saudi Arabia: The final frontier

Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....

Advertising

Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'

Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...

Events

Christophe Castagnera: ‘Lynx demonstrated the sheer innovation and talent that is building our industry’

Dubai Lynx demonstrated that now is the time for brands to knuckle down and prioritise brand experiences in the Middle...

News In Brief

Imagination boosts Saudi Arabia's leadership team and opens new Riyadh office