Advertising Marwan Arban: ‘Lebanon has strayed far from its illustrious past’ “The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan...
Advertising Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...
Digital/Tech Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Advertising Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....