Advertising PIMO ended 2020 positively with hope While 2020 was drawing to a close, PIMO made sure the year ends on a positive note with the airing...
Ads of the Week Kendji Girac's Fans Experience What Two Million French People go Through Every Day Early November, well-known French musician and winner of The Voice Season 3, Kendji Girac, surprised his fans by posting a...
Ads of the Week Maggi Invites People To “Cook The Difference” And Turn Hope Into A Recipe With sudden lockdowns across the world, cities, restaurants and roads have emptied – but kitchens have never been fuller, as...
Ads of the Week 'It’s Our Time' campaign released to announce Shahid's Relaunch MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid, the Arab world's biggest streaming...
Digital 5 Arab YouTubers to Keep an Eye On With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
Digital Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Digital Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...
Digital The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...
Ads of the Week 'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency,...
Ads of the Week Reporters Without Borders reminds us that Christmas magic has its limits in many countries At the end of 2017, more than 300 journalists will spend the holidays in prison because of their profession. Reporters...
Ads of the Week SAWA to help refugees in Lebanon brave the harsh cold of winter Harsh winter in Lebanon make life tough for refugees. One NGO that has been committed for years in helping them...
Digital A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...
Ads of the Week Petit Bateau's rip-roaring video shows what a typical tough day means 'For Serious Kids' What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes...
