Branded Content

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

News In Brief

Spacetoon and Almarai's collab achieves great success in the realm of 3D animation

News In Brief

Anghami and Rotana renew partnership with greater scope of collaborations

News In Brief

Deliveroo UAE unveils unique collaboration with Emirati animation FREEJ

Digital/Tech

Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...

News In Brief

Three ways MMS can help you leverage Ramadan this year

News In Brief

MBC GROUP programs will air on Snapchat

News In Brief

Universal Music Publishing Group signs Banijay to Exclusive Global Publishing and Production Music Agreement

Advertising

Samsung launches new content series featuring films from the world’s best directors

News In Brief

Fatafeat’s bespoke content approach yields impressive returns

News In Brief

Afreximbank and CNNIC Partner For A Unique Multi-Year Initiative

Advertising

Business promotions under Covid-19: A perspective from Qatar by llhem Allagui

With the COVID-19 crisis, businesses have suffered. Some have profited. Business models have changed. Some introduced special business hours, delivery...

News In Brief

Volkswagen Middle East and The Walt Disney Company Middle East kick off second-year

Advertising

Entertainment Vs Promotion

It takes guts to let a brand take the backseat to storytelling, but that’s exactly what branded content should be...