Digital Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...
News In Brief Universal Music Publishing Group signs Banijay to Exclusive Global Publishing and Production Music Agreement
Advertising Business promotions under Covid-19: A perspective from Qatar by llhem Allagui With the COVID-19 crisis, businesses have suffered. Some have profited. Business models have changed. Some introduced special business hours, delivery...
Advertising Entertainment Vs Promotion It takes guts to let a brand take the backseat to storytelling, but that’s exactly what branded content should be...
Advertising Stories of Peace of Mind Narrated by Lebanese Filmmakers and Signed Blom Bank BLOM BANK’s recently launched campaign is like no other. This time, the bank decided to do things differently and rather...
Advertising Patrick Baz: ‘We have storytelling in our DNA’ He spent more than 30 years photographing the region’s conflicts. Now Patrick Baz has embraced the world of corporate communications...
Industry Talk On the Relationship of Advertisers and TV networks Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for...
Digital The Content Traps & 10 Principles for Creating Quality Content for Online Platforms In the hypothetical Marketing History Book of the future, the year 2014 will be remembered by a single 3-word phrase:...
