Virtual Reality

Digital/Tech

The Role of AI in Transforming Experiential Retail

Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...

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L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

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Augmented and virtual reality expected to hit $27bn in 2023

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Wunderman Thompson's 'Inspiration Beach' opens in the metaverse

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GROHE expands its brand experience into a hybrid format

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Havas Group opens its first virtual land in the Metaverse

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The World’s First Virtual Mega City Just Opened in Dubai

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New Media Academy Launches Region’s First Virtual Campus On a Space Station in Orbit around Mars

Digital/Tech

Collective BKP Takes a Plunge into the Future

Dubai-based production house Collective BKP is one of the first in the region to fully embrace virtual reality and 360...