Virtual Reality

The Role of AI in Transforming Experiential Retail

Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

Augmented and virtual reality expected to hit $27bn in 2023

Wunderman Thompson's 'Inspiration Beach' opens in the metaverse

GROHE expands its brand experience into a hybrid format

Havas Group opens its first virtual land in the Metaverse

The World’s First Virtual Mega City Just Opened in Dubai

New Media Academy Launches Region’s First Virtual Campus On a Space Station in Orbit around Mars

Collective BKP Takes a Plunge into the Future

Dubai-based production house Collective BKP is one of the first in the region to fully embrace virtual reality and 360...