News In Brief Communication experts share actionable insights into immersive marketing at MENA Effie TLP
Digital Marketing in an AI-driven world The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education...
News In Brief Dentsu MENA ‘Now To Next’ Riyadh event designed to help brands navigate business transformation
Digital Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...
News In Brief Deloitte launches Jordan Digital Center, the third facilty of its kind in the Middle East
News In Brief Five restaurant technology trends to watch for in 2023 Naji Haddad, MENA General Manager at Deliverect, shares five technology trends that he believes will help F&B operators run their...
Industry Talk Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust...