Real Time Marketing
Branding
Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
UAE National Day (2 December) is an occasion taken very passionately to commemorate the seven Emirates joining in 1971. This...
Ads of the Week
Deliveroo’s ‘Euro Munch Match’ by ‿ and us, a classic example of moment marketing
Ads of the Week
Samsung rolls out ‘The Breakup Edit’ for Valentine’s Day
Samsung’s Galaxy S24 Series, with the AI Edit feature highlighted in a film created by Cheil Dubai, lets users remove...
Advertising
Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England
Advertising
To Moms with much love and a slice of marketing
The commercial heaven of Valentine’s Day, and the heart-shaped campaigns behind us, here came Mother's Day and with it a...
Advertising
Flag-bearers on Lebanon's Independence Day
Advertising
Comparing Apples to Creative Oranges
Sometimes it works, sometimes it does not. Lebanese apples have taken a major hit because of imported competition so much...
Advertising
Halloween: Pump(kin) up the volume!
Halloween is the newest addition to the festivities that engulf Lebanon and which is imported from elsewhere. No matter what,...
Advertising
Wake me up when October ends
October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to...
Advertising
Lebanese Army Day: of Atrocities in Camouflage
The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
Advertising
Mommy, it’s Daddy’s Day
Advertising
Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light
If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any...
Ads of the Week
Top Mention for Zaatar W Zeit
Advertising
Nothing but Love
Ads of the Week
All You Need is Love
Valentine day, a day when we are all reminded by numerous marketing campaigns to celebrate love. Here are a sample...
