Attention

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the...

Digital/Tech

Is ‘Attention’ Getting Your Attention?

Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...

Advertising

Are you not entertained?

Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....