Ads of the Week Burger King tingles sensations through an ASMR-focused film For the launch of Burger King’s new Crunchy Chicken Fillet, the fast food chain rolled out an usual campaign where...
Advertising ‘Lebanese Born Ready’: A campaign that speaks volume about the brand and the society its serves Banks in Lebanon seem to overpopulate communication platforms, particularly television. However, lately BLOM bank introduced a distinctive campaign with a...
Digital Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Industry Talk Nadine Labaki:“I believe films have the power to do something” Nadine Labaki has just become the first Arab woman film-maker to be nominated for an Oscar. But her Cannes Festival...
Ads of the Week DHL Creates The Human Network, with a little help from Mo Salah J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged...
Advertising Qatar Airways and Kingsday 180 inject some glamour in the air Qatar Airways and Kingsday 180 in the Netherlands have recently launched “A world like never before”, a craft-packed spot that...
Ads of the Week TBWA/RAAD creates two patriotic films with a message of hope Let’s face it, Lebanon is far from perfect, but it’s not nearly as bad as we often portray it. While...
Ads of the Week CANAL+ CREATES: a crazy journey through the mind of a screenwriter CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope,...
Ads of the Week The Long Incessant Wait for the Disappeared Pictured in a Poignant New Film by Stoked for the Red Cross To coincide with the International Day of the Disappeared, the International Committee of the Red Cross (ICRC) and Stoked Production...
Free Talk Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
Ads of the Week Volvo Cars new V60 campaign highlights emotional family situations in series of short films Protects what’s important to you. That’s the main message in the premium car maker’s latest campaign for the new V60...
Ads of the Week 'Fear is Beautiful' says Byblos Bank, as it launches Business Solutions for aspiring entrepreneurs in Lebanon It takes even more courage to take your existing business to the next level. But you know what they say…...
Industry Talk Production Industry: Back to the Future The production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises,...
Ads of the Week “WHAT DO YOU EXPECT?” Schweppes' new brand film and signature introduced by BETC Paris BETC Paris brings out a new brand film for Schweppes, introducing a new signature. What Did You Expect?” becomes “What...
