Adspend

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17-Oct-2022

News In Brief

Influencer Advertising is set to continue booming in 2023

7-Oct-2022

News In Brief

Social Media ad spending set to jump over $300B

22-Sep-2022

News In Brief

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023

24-Aug-2022

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22-Aug-2022

Advertising

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Elie Aoun 27-Jun-2022

News In Brief

Strong growth in advertising budgets expected over the next 12 months, study shows

23-May-2022

News In Brief

Advertising spend by Big Tech reached $46.6bn in 2021

5-May-2022

News In Brief

Share of TV in global ad spend on the decline

3-May-2022

News In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

20-Apr-2022

News In Brief

Apple’s ads business now worth $3.7bn per year

16-Feb-2022

Digital/Tech

Digital Ad Spend to Reach $753 Billion Globally in 2026

8-Feb-2022

Digital/Tech

Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report

7-Feb-2022

News In Brief

2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index

1-Feb-2022

Digital/Tech

Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3

21-Nov-2021