Advertising Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data...
Advertising Brands cut $50 billion from global adspend in wake of COVID-19 Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment...
Advertising Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019 It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising...
Digital AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Advertising A taxing time for the advertising industry The industry is unwilling to talk about it, but the impact of the UAE’s new excise tax on the advertising...
Advertising Global Adspend to Accelerate (in 2016) Despite Economic Headwinds The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to...
